Lineup
PROBLEM
Fueled by the fear of rejection, woman leaders find it emotionally taxing to ask other party attendees for a dance. This limits their ability to practice and ultimately become skilled leaders.
GOAL
Help beginner woman dancers to find partners willing to be led by them in a hassle-free and safe way.
OUTCOME
A platform that helps beginner dancers pursuing the non-traditional role for their gender to find willing partners to practice with at the party.
TOOLS
Procreate
FigJam
Figma
maze.co
Keynote
DURATION
15 weeks
CLIENT
MFA thesis
Role & Collaborators
MY ROLE
Lead designer
WHAT I DID
User interviews, wire-framing, low-to-high-fidelity prototyping, assumptions mapping, user testing
COLLABORATORS
Krissi Xenakis: interaction design advisor
Lineup is a digital dance card that helps beginner dancers find willing partners to practice with at the party.
Designed to reduce the fear of rejection that partner dancers experience, Lineup connects Learners, Helpers, and dance event Businesses to facilitate dance learning through the lens of gender inclusivity.
Clickable prototype
research
Problem discovery
32% of women are not leading as much as they want to.
In a survey I conducted of 25 women in the Latin partner dance scene in NYC, I learned that there is a large drop in the percentage of women who habitually lead in class vs. at the actual dance party. This helped validate one of the difficulties I was personally experiencing in my dance journey.
Generative interviews
Anxiety gets in the way of women leading at socials.
To better understand the party or "social" setting and the challenges that women faced in the space, I conducted several interviews with women leaders of different expertise levels. The biggest takeaways were that beginners are especially intimidated by the party, that judgment hurts women's confidence, and that it's difficult to ask for dances.
User journey mapping
Direct or vague rejection is what most discourages women leaders.
I conducted specific interviews with beginner women leaders to get a full picture of what a night of dancing is like for them. The fear of rejection and the pressure to perform are so significant, that women often give up turn to the comforts of following, which they already are better at.