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Lineup

PROBLEM

Fueled by the fear of rejection, woman leaders find it emotionally taxing to ask other party attendees for a dance. This limits their ability to practice and ultimately become skilled leaders. 

GOAL

Help beginner woman dancers to find partners willing to be led by them in a hassle-free and safe way.

OUTCOME

A platform that helps beginner dancers pursuing the non-traditional role for their gender to find willing partners to practice with at the party.

TOOLS

Procreate

FigJam

Figma

maze.co

Keynote

DURATION

15 weeks

CLIENT
MFA thesis

Role & Collaborators

MY ROLE 

Lead designer

WHAT I DID

User interviews, wire-framing, low-to-high-fidelity prototyping, assumptions mapping, user testing

COLLABORATORS

Krissi Xenakis:  interaction design advisor

Lineup is a digital dance card that helps beginner dancers find willing partners to practice with at the party.

Designed to reduce the fear of rejection that partner dancers experience, Lineup connects Learners, Helpers, and dance event Businesses to facilitate dance learning through the lens of gender inclusivity.

Clickable prototype

research

Problem discovery

32% of women are not leading as much as they want to.

In a survey I conducted of 25 women in the Latin partner dance scene in NYC, I learned that there is a large drop in the percentage of women who habitually lead in class vs. at the actual dance party. This helped validate one of the difficulties I was personally experiencing in my dance journey.

Generative interviews

Anxiety gets in the way of women leading at socials.

To better understand the party or "social" setting and the challenges that women faced in the space, I conducted several interviews with women leaders of different expertise levels. The biggest takeaways were that beginners are especially intimidated by the party, that judgment hurts women's confidence, and that it's difficult to ask for dances.

User journey mapping

Direct or vague rejection is what most discourages women leaders.

I conducted specific interviews with beginner women leaders to get a full picture of what a night of dancing is like for them.  The fear of rejection and the pressure to perform are so significant, that women often give up turn to the comforts of following, which they already are better at.