Finding the "We"
Translating abstraction into visual stories
CHALLENGE
The boutique management consultancy was struggling to simplify and streamline one of their proprietary concepts from confusing abstraction and into an actionable strategy to use with in their work with social impact startup clients.
ROLE
Communication designer
OUTPUT
A series of narrative-driven graphic visualizations developed in conjunction to iterative discussions with the company's Head of Research.
ACTIVITIES
Research, ideation, graphic visualization
IMPACT
Through my visualization work, the company developed a 7-point list of principles describing their proprietary concept and launched it live to their clients.
TOOLS
DURATION
CLIENT
Procreate, Illustrator
8 weeks
Incandescent LLC
Takeaways
1. Always, always, prototype at low fidelity, and only refine concepts after key stakeholders have approved directions.
Next steps
1. Keep in touch with Incandescent's Head of Research to hear how our time together helped inform their other concepting and visualization projects.