RE-ACTORS: Interactive Experience
“Re-socializing” exhibit visitors in the post-pandemic
CHALLENGE
Develop the visual identity and marketing collateral for RE-ACTORS, and ideate, develop, and produce the 'Telephone' (reclined-audio) experiential component of the exhibition.
ROLE
Brand and experience designer
OUTPUT
A series of five interactive installations to create “re-physicalizing” and “re-socializing” experiences that trigger specific emotional reactions, presented to an international audience at the Javits Center in Manhattan for three consecutive days.
ACTIVITIES
Visual identity and marketing collateral; ideation, industrial design development, and scripting and audio production of the 'Telephone'/audio-experience component of the exhibition.
IMPACT
Our work won the "Best of Schools" award, and received a heartfelt award presentation from the CEO of Alessi.
TOOLS
DURATION
CLIENT
Illustrator, Indesign, Fab Lab
15 weeks
WantedDesign Manhattan
Takeaways
1. Fast-paced, all-hands-on team work is exhausting but very gratifying. Bringing real (and big) things to life is a great pleasure and privilege.
Next steps
1. Continue to identify how gatherings (fairs, conferences, exhibitions) can be designed to foster particular actions and feelings.