Airnomad Corporate Identity
Encouraging travelers to fly to an unexpected destination
CHALLENGE
Mongolia is a vast country with a distinctive nomadic culture and untouched landscapes. This makes it the perfect destination for the adventurous traveller seeking an authentic, rugged and surprising experience.
ROLE
Graphic designer
OUTPUT
Airnomad caters to the curious, imaginative, and outdoorsy explorer on a budget while staying true to the culture of the nation. A rich graphic language of animation, patterns and systems came to life from the core graphic element of the brand: the compass.
ACTIVITIES
UX/UI mobile app design, concept development, branding
BRAND STRATEGY
The orange color pays homage to Buddhism, while the compass represents the idea of finding one’s path. The lowercase font frames the brand as approachable and modern, highlighting Mongolia as a fresh destination.
TOOLS
DURATION
CLIENT
Figma, Illustrator, Photoshop
4 weeks
Shillington Education
Takeaways
1. Corporate identity design seems easier to execute—but harder to get right—than boutique identities.
Next steps
1. Create the web UX/UI version of the Airnomad mock mobile site.