Bounce Olive Oil
Stand-out packaging for high-performing cooking oil
CHALLENGE
A group of former gymnasts want to develop a brand for their olive oil products that can compete in a saturated market. As athletes, the founders know that olive oil is the healthiest cooking oil because its heat-resistant molecules retain their beneficial properties during cooking. How can we help them leverage this feature?
ROLE
Graphic and packaging designer
OUTPUT
We designed BOUNCE, a brand of olive oil products that boasts gymnastic-like molecular strength that does not break when exposed to the highest heats. With athletes and health-junkies in mind, BOUNCE is dynamic, stretchy and strong.
ACTIVITIES
Logotype design, concept development, packaging design
TOOLS
DURATION
CLIENT
Illustrator
2 weeks
Shillington Education
Takeaways
1. Packaging design is very fun and meticulous, as is working with patterns. Both require strong organization skills.
Next steps
1. Roll out the brand further, maybe in a marketing campaign.