DanceCode
Facilitating dances through service touchpoint innovation
CHALLENGE
Often women dancers unknowingly fall into the 'follower' role. How might we help dancers learn their options from the moment they walk into the dance space in a way that also helps dancers communicate what roles they are open to performing during the class?
ROLE
Lead designer
OUTPUT
A wearable product that confronts all dancers with their options upfront. DanceCode is a kit of color-coded wristbands for dance event organizations to offer their customers' preferred dance role communication. DanceCode innovates on an existing interface in the dance experience to facilitate an interaction based on stated preferences instead of gendered assumptions.
ACTIVITIES
Ideation, ethnographic research, branding, service prototyping, evaluative testing
IMPACT
The product positively affected 86% of users’ interactions at dance events in its alpha-stage, garnered positive feedback from customers, and resulted in limited B2B prototype and two fresh sales leads for other interested partner dance event companies.
TOOLS
DURATION
CLIENT
Figma, Illustrator, Google Forms
12 weeks
Bailamos Juntos Social
Takeaways
1. User feedback reaffirmed my commitment to research-driven product design.
2. B2B2C design fascinates me with its need to balance customer impact and business operations.
Next steps
1. Develop a glow-in-the-dark prototype despite the costs, considering its environmental benefits. Next up: find a supplier.
2. Conduct a pilot study involving B2B online orders, live events, and inventory exchange to gauge the product’s value.