Lineup - The Digital Dance Card
Lifting up minority dancers through supported practice
CHALLENGE
Fueled by the fear of rejection, woman leaders find it emotionally taxing to ask other party attendees for a dance. This limits their ability to practice and ultimately become skilled leaders.
ROLE
Interaction Designer
OUTPUT
A platform that helps beginner dancers pursuing the non-traditional role for their gender to find willing partners to practice with at the party.
ACTIVITIES
User interviews, wire-framing, low-to-high-fidelity prototyping, assumptions mapping, user testing
IMPACT
Dancers who tested the prototype saw value in the product, with one noting "[I would be] more likely to go to dances that use the app" The concept and design also resonated, with Kate C.'s stating: “Does this app exist yet? I think it has a lot of potential.”
TOOLS
DURATION
CLIENT
Procreate, FigJam, Figma, maze.co, Keynote
15 weeks
MFA Thesis
Takeaways
1. Mapping out the user flow diagram for this platform was challenging but super fun. It helped me get a grasp of all the cross-user interactions and identify key moments to prototype.
2. Defining assumptions was super helpful in framing the goals of my first round of user testing.
3. It is challenging to user test when not all in-between-screens are clickable. Some users really get confused.
Next steps
As a fan of research, I'd like to conduct a second round of user testing, this time with Helpers and Businesses users. To get there, I would first need to build out the key flows for each of these user types.
As a side project sometime in the future, I'd like to run a real test at a dance event using a low-resource method like a pen-and-paper sign-up. If that succeeds, I would collaborate up with a developer in the partner dance community (there are actually quite a few!) to create the app!