QHack 2023
End-to-end branding for ease of use and global appeal
CHALLENGE
To brand and produce QHack 2023, Xanadu's multi-channel five-day signature symposium in 8 weeks, as Xanadu's first and solo designer. QHack should appeal to a global audience, embody celebration, and solidify QHack’s reputation as a leading conference in the eyes of corporate and university partners.
ROLE
Lead visual designer
OUTPUT
A bauhaus-inspired identity system developed across print, motion, and web, delivered with intent for non-designers to apply without guidance.
ACTIVITIES
Stakeholder alignment, cross-functional leadership, end-to-end brand design, including art direction and production of static, motion, and interactive digital assets.
IMPACT
My work contributed to the company attracting 2,000 new server members, a 50% increase in booked speakers, and sponsored prizes valued at US$150,000, and saved Xanadu an estimated CAD$1,200 by designing a clickable website prototype whose reusable components doubled the site’s usual longevity.
TOOLS
DURATION
CLIENT
Figma, Illustrator, Aftereffects, Canva, Miro
8 weeks
Xanadu Quantum Technologies
Takeaways
1. Empowering team members and clients with the skills to engage with my work is deeply rewarding.
2. I thrive in the supportive and autonomous environment of tech startups and would love to return to this space.
Next steps
1. Stay in touch with Xanadu’s marketing and community teams to see how my work on QHack 2023 shaped their future events.